
Next-day delivery is only guaranteed when DPD Shipping is selected at checkout.
For Saturday delivery or emergencies, email sales@thesecretbeautystore.com.


Noemi - Innovate Lash Lifting & Lamination Solutions - Step 1 - Cysteamine
Transform your lash and brow treatments with Noemi Innovate Step 1 – a new-generation lifting lotion crafted with Cysteamin HCl, a gentle and thioglycolate-free alternative. Designed for both eyelashes and eyebrows, this 10ml solution nourishes while it lifts, offering visible results with significantly reduced stress on the hair structure.
Infused with powerful active ingredients including argan oil, shea butter, hydrolyzed keratin, and wheat protein, this vegan-friendly formula strengthens, protects, and enhances the natural beauty of lashes and brows.
Perfect for sensitive clients or professionals seeking cleaner formulations, Noemi Innovate delivers outstanding lift with deep conditioning benefits – all in one simple step.
Key Benefits
Gentle Cysteamin HCl-based formula (TGA-free)
Ideal for lifting both eyelashes and eyebrows
Vegan & suitable for sensitive skin
Strengthens and hydrates hair with active botanicals
Promotes elasticity and natural shine
Easy-to-use 10ml professional tube
Suitable for lamination and lash lift systems
Key Ingredients
Cysteamine HCl: Lifts without damaging the hair shaft
Argan Oil: Moisturises and protects hair fibres
Shea Butter: Softens and soothes skin and hair
Hydrolyzed Collagen, Keratin & Wheat Protein: Enhance strength and structure
Gentiana Scabra Root Extract: Offers antioxidant protection
Stephania Tetrandra Extract: Stimulates circulation and hair health
Propylene Glycol, Glycerin, Butylene Glycol: Lock in moisture
Processing Time: 8–12 minutes for both lashes and brows
Size: 10ml
Professional Use Only
Transform your lash and brow treatments with Noemi Innovate Step 1 – a new-generation lifting lotion crafted with Cysteamin HCl, a gentle and thioglycolate-free alternative. Designed for both eyelashes and eyebrows, this 10ml solution nourishes while it lifts, offering visible results with significantly reduced stress on the hair structure.
Infused with powerful active ingredients including argan oil, shea butter, hydrolyzed keratin, and wheat protein, this vegan-friendly formula strengthens, protects, and enhances the natural beauty of lashes and brows.
Perfect for sensitive clients or professionals seeking cleaner formulations, Noemi Innovate delivers outstanding lift with deep conditioning benefits – all in one simple step.
Key Benefits
Gentle Cysteamin HCl-based formula (TGA-free)
Ideal for lifting both eyelashes and eyebrows
Vegan & suitable for sensitive skin
Strengthens and hydrates hair with active botanicals
Promotes elasticity and natural shine
Easy-to-use 10ml professional tube
Suitable for lamination and lash lift systems
Key Ingredients
Cysteamine HCl: Lifts without damaging the hair shaft
Argan Oil: Moisturises and protects hair fibres
Shea Butter: Softens and soothes skin and hair
Hydrolyzed Collagen, Keratin & Wheat Protein: Enhance strength and structure
Gentiana Scabra Root Extract: Offers antioxidant protection
Stephania Tetrandra Extract: Stimulates circulation and hair health
Propylene Glycol, Glycerin, Butylene Glycol: Lock in moisture
Processing Time: 8–12 minutes for both lashes and brows
Size: 10ml
Professional Use Only
Transform your lash and brow treatments with Noemi Innovate Step 1 – a new-generation lifting lotion crafted with Cysteamin HCl, a gentle and thioglycolate-free alternative. Designed for both eyelashes and eyebrows, this 10ml solution nourishes while it lifts, offering visible results with significantly reduced stress on the hair structure.
Infused with powerful active ingredients including argan oil, shea butter, hydrolyzed keratin, and wheat protein, this vegan-friendly formula strengthens, protects, and enhances the natural beauty of lashes and brows.
Perfect for sensitive clients or professionals seeking cleaner formulations, Noemi Innovate delivers outstanding lift with deep conditioning benefits – all in one simple step.
Key Benefits
Gentle Cysteamin HCl-based formula (TGA-free)
Ideal for lifting both eyelashes and eyebrows
Vegan & suitable for sensitive skin
Strengthens and hydrates hair with active botanicals
Promotes elasticity and natural shine
Easy-to-use 10ml professional tube
Suitable for lamination and lash lift systems
Key Ingredients
Cysteamine HCl: Lifts without damaging the hair shaft
Argan Oil: Moisturises and protects hair fibres
Shea Butter: Softens and soothes skin and hair
Hydrolyzed Collagen, Keratin & Wheat Protein: Enhance strength and structure
Gentiana Scabra Root Extract: Offers antioxidant protection
Stephania Tetrandra Extract: Stimulates circulation and hair health
Propylene Glycol, Glycerin, Butylene Glycol: Lock in moisture
Processing Time: 8–12 minutes for both lashes and brows
Size: 10ml
Professional Use Only